Privacy Policy

Last updated July 30, 2026

This Privacy Policy describes how altHQ, Inc. ("altHQ," "we," "us," or "our") collects, uses, and discloses personal information in connection with our website at www.althq.com and our marketing communications.

Scope. This Policy covers our website and marketing activities. It does not cover the altHQ platform. Information that our clients and their authorized users submit to the platform, and information relating to platform accounts, is governed by our Platform Terms of Service and the applicable client agreement. Where we process personal information on behalf of a client, we act as that client's service provider and process the information only on the client's instructions. Individuals seeking to exercise rights over information held on the platform should contact the client organization that provided it.

Questions: legal@althq.com

Information we collect

Information you provide. When you request a demo, subscribe to our communications, or contact us, we collect the information you choose to give us. This typically includes your name, business email address, telephone number, job title, and employer, together with the content of your message and your communication preferences.

Information collected automatically. When you visit our website, we collect technical information including IP address, browser type and version, operating system, device characteristics, referring URL, pages viewed, and access times. We derive approximate location from IP address. We collect this information through cookies and similar technologies, described in Section 3 and in our Cookie Notice at althq.com/cookie-policy.

Information we do not collect. We do not request or knowingly collect government identifiers, financial account numbers, health information, biometric information, or precise geolocation through our website or marketing activities.

How we use information

We use personal information to respond to your inquiries and provide the information you request, to send administrative and marketing communications subject to your preferences, to understand how visitors use our website and improve it, to protect our website and communications against fraud and misuse, and to comply with applicable law and legal process.

Cookies and analytics

We use a small number of cookies and similar technologies to operate our website, to remember video playback position, and to measure website usage.

Our analytics provider processes website usage information solely on our behalf and is contractually restricted from using it for its own purposes. We do not run advertising, retargeting, or session recording technologies on our website, and we do not permit third parties to collect information about your activity across other websites through our website.

Most browsers allow you to block or delete cookies through their settings. Disabling cookies may affect how parts of our website function. Our Cookie Notice at althq.com/cookie-policy lists the specific cookies we use.

Global Privacy Control. Our website honors the Global Privacy Control browser signal.

Do Not Track. Our website does not respond to Do Not Track browser signals, because no uniform standard for responding to them has been adopted. If one is adopted, we will update this Policy.

When we disclose information

We do not sell personal information, and we do not disclose personal information to third parties for their own marketing purposes.

We disclose personal information to the following categories of service providers, each of which is contractually required to use the information only to provide services to us and to protect it appropriately: hosting, infrastructure, and content delivery providers; website analytics and video delivery providers; email delivery and customer relationship management providers; and our professional advisors.

We may also disclose personal information in connection with a merger, financing, acquisition, or sale of all or part of our business; where required by law or legal process, including requests from government or regulatory authorities; to enforce our agreements; and where we reasonably believe disclosure is necessary to protect the rights, property, or safety of altHQ, our clients, or others.

Your choices and rights

Marketing communications. You may opt out of marketing communications at any time using the unsubscribe link in any message or by contacting us. We will continue to send communications necessary to respond to your inquiries or to administer an existing relationship.

Requests. Regardless of where you live, you may ask us to provide a copy of the personal information we hold about you, correct it if it is inaccurate, delete it, or provide it in a portable format. Contact us at legal@althq.com. We will verify your identity before acting on a request and will respond within the time required by applicable law, and otherwise within forty-five days.

You may submit a request through an authorized agent. We may require the agent to provide written authorization from you and may ask you to verify your identity directly.

We will not deny you goods or services, charge you a different price, or provide you a different level of service because you exercised any of these rights.

Consent. Where we rely on your consent to process personal information, you may withdraw it at any time by contacting us. Withdrawal does not affect processing carried out before the withdrawal.

Retention

We retain personal information for the periods below, or for a shorter period where the information is no longer needed. We may retain information longer where required by law or to establish or defend legal claims.

Category Retention
Contact and marketing records Duration of the relationship and generally no more than three years after your last engagement with us
Website analytics data No more than fourteen months
Communication preferences and opt-out records Retained for as long as necessary to honor your request
Correspondence with us Generally no more than three years

When retention is no longer required, we delete or de-identify the information.

Security

We maintain an information security program designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction, using administrative, technical, and physical safeguards appropriate to the nature of the information. Our security program is independently audited annually against the SOC 2 Type 2 standard.

Children

Our website and services are directed to businesses and professionals and are not directed to individuals under 18. We do not knowingly collect personal information from anyone under 18. If you believe we have done so, contact us at legal@althq.com and we will delete it.

Individuals in the European Economic Area and the United Kingdom

Our website is operated from and hosted in the United States, and personal information we collect is processed in the United States.

Where the General Data Protection Regulation or the UK GDPR applies, we process personal information on the basis of our legitimate interests in operating and promoting our business, understanding how our website is used, and securing our systems, on the basis of your consent where we ask for it, and where necessary to comply with a legal obligation. Where we transfer personal information out of the European Economic Area or the United Kingdom, we do so under an approved transfer mechanism, including the standard contractual clauses where applicable.

In addition to the rights described in Section 5, you may object to or request restriction of processing based on our legitimate interests, and you may lodge a complaint with your local supervisory authority.

Changes to this Policy

We may update this Policy. We will revise the date above and, where the changes are material, provide notice on our website or by email. Changes apply going forward. Where a change materially affects how we use personal information we already hold, we will obtain your consent if applicable law requires it.